Respondents information
Respondents information
WHAT IS MARKET RESEARCH
Gathering your insights and ideas to help our clients develop and or improve new products/services
No special training or specific knowledge is required in order to participate in most studies unless we are asking specifically for expert qualification
You should enjoy fun discussions, communicating with others, and be interested in “innovation”
Your input into market research and discussions will be compensated
WHAT IT IS NOT
Advertising: you will not be subjected to any sales pitch
Selling/Buying: we are not selling you anything, you will not be asked to buy anything
Endorsement: we need your honest opinion, not your endorsement
A free activity: we appreciate and honor your time and feedback therefore we will compensate you for it
EXAMPLES ON HOW IT WORKS
IN A FACILITY...
We often run group discussion (focus groups), one-on-one interviews, product testing, and/or a brainstorming workshop in a facility in a central location. We will keep in mind the travel cost if we require you to travel to the facility. These activities could range from a 30 minutes meeting to up to 6 hours of engagement. You will meet new people, learn about a new topic, and help us create new products/services!
Online...
Our online studies could range from a 5-minute surveys to a week-long digital journaling. We use user-friendly digital tools (apps and/or websites) to help you tell us about a specific topic or activities in your life. Our most typical online activities include (but are not limited to):
- Quick surveys – answering a series of questions online through an app or website. TIME: 5-15 minutes
- Bulletin board – an exercise of posting and commenting on public posts, from 10-30 minutes of time requested daily. TIME: This could last between 1 to 5 days.
- Diary/Journaling – a daily exercise of posting your specific part/topic of daily activities that could include taking pictures, creating photo/image albums, writing thoughts, and/or answering questions. TIME: from 10-30 minutes each day. From 1 to 5 days of activities.
- Online community – participating in an online conversation (could be a live conversation or over a few days) about a certain topic, doing online exercises such as rating likes/dislikes, sorting images, etc. together with several other members of the online community, just like any social media chatroom. TIME: from 10-30 minutes each day. From 1 to 5 days of activities.
- Online interview – participating in an individual interview using the audio and video capability of our laptop/computer. You will “meet” with an interviewer and will be asked a series of questions or asked to respond to a series of images/visuals that they share with you on your screen “live” or as previous “homework exercise”. TIME: from 30-90 minutes.
At your home…
There are studies where we also request to visit you in your home to better understand your life. We understand that being invited to one’s home is a privilege and therefore we trained our researchers to be as invisible as possible and to be the least intrusive as possible to your private space. For example, when we want to find out more about your pet, we would conduct an in-depth interview with you, meet your pet, observe where it eats, sleeps, and plays!
Everywhere else…
One of the things we love about being researchers is getting to know people in an environment they are familiar with and feel most at home. When we want to know your grocery shopping habits, we go shopping with you. When we want to know how much you love fashion, we go and select some clothes together with you. When we want to know more about your car and driving habits, we would hang out in the garage or perhaps go for a drive with you. This is as close as we can get to spending some time “in your shoes” in order to help design a products/services which would delight our customers.
HOW MUCH DO
I GET PAID?
When you register with the WMM team, you can take part in fantastic market research studies and usability tests.
Registration is 100% free and without obligation. You can decide for yourself which tests you would like to participate in. We will agree on a fixed rate with you over the phone and confirm it in writing. You will earn from between € 25 and € 250 per hour
WOULD LIKE TO FIND OUT
ABOUT OUR LATEST STUDY?
If you are already a member of the WMM Team and want to know more about what studies are going on, do let us know. We also always post our latest studies needs on our social media page.
If you are new to the WMM team, here are where and how you can register to participate in research studies.
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DO YOU HAVE QUESTIONS ABOUT OUR SERVICES?
CALL US FOR FREE.
DO YOU HAVE QUESTIONS ABOUT OUR SERVICES?
CALL US FOR FREE.
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